Inside Sincerely Yours: CEO Julia Straus on the Brand’s Tween Demographic and Responsible Marketing

An interview with CEO and Co-Founder Julia Straus.

In the last week, we’ve learned about a brand targeted at toddlers, which set the internet ablaze with opinions and think pieces — myself included. But it wasn’t long ago that a different brand was sparking a similar conversation. (Albeit, they aren’t offering sheet masks to 6-year-olds.)

Sincerely Yours is a brand helmed by 15-year-old YouTuber Salish …