Ahead of the Kirb

Ahead of the Kirb

Share this post

Ahead of the Kirb
Ahead of the Kirb
rhode Sells to e.l.f. for $1 Billion

rhode Sells to e.l.f. for $1 Billion

Turns out those M&A rumors *were* true!

Kirbie Johnson's avatar
Kirbie Johnson
May 28, 2025
∙ Paid
18

Share this post

Ahead of the Kirb
Ahead of the Kirb
rhode Sells to e.l.f. for $1 Billion
2
7
Share
haileybieber
A post shared by @haileybieber

It seemed inevitable that Hailey Bieber’s rhode would sell, but it was always a question of to who. And when, given the current climate. M&As have been few and far between this year — we’ve been in need of a good one!

And today is that day. e.l.f. announced in a press release that they will acquire rhode for $1 billion, which is laid out in $800 million …

Keep reading with a 7-day free trial

Subscribe to Ahead of the Kirb to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Uncurbed Media LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share