Threads, Creators and the Beauty PR List Problem

It's gotten out of control and annoying, by no fault of the brands themselves.

Threads was the answer for people who didn’t want to wait on an invite from BlueSky and were eager to leave the dumpster fire that eventually evolved into X. (Previously Twitter, RIP.) I rarely get on X anymore, although I know a good portion of serious journalists I follow are still active on the platform — it has maintained its role as a news source, …