Would You Pay $148 for a Sunscreen?

Plus: the lawsuit taking down beauty brands one by one, how can Olaplex change the narrative, and behind-the-scenes with $50K worth of wigs for Priscilla.

In August, I visited The Engine, where suncare brand Pavise operates. Sunscreen has become a must for beauty brands now, especially if you’re promoting anti-aging or fighting against hyperpigmentation. Admittedly, it’s difficult for me to get excited about US-formulated sun protection, given other parts of the world have more sophisticated (and oftentim…