Ahead of the Kirb

Ahead of the Kirb

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Ahead of the Kirb
Would You Pay $148 for a Sunscreen?

Would You Pay $148 for a Sunscreen?

Plus: the lawsuit taking down beauty brands one by one, how can Olaplex change the narrative, and behind-the-scenes with $50K worth of wigs for Priscilla.

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Kirbie Johnson
Nov 14, 2023
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Ahead of the Kirb
Ahead of the Kirb
Would You Pay $148 for a Sunscreen?
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In August, I visited The Engine, where suncare brand Pavise operates. Sunscreen has become a must for beauty brands now, especially if you’re promoting anti-aging or fighting against hyperpigmentation. Admittedly, it’s difficult for me to get excited about US-formulated sun protection, given other parts of the world have more sophisticated (and oftentim…

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